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Thursday, May 11, 2006 

Viral experiment (2)

Ok, postings have begun and the number of view on the videos are rising (slowly but surely), already some people are rating the video and it looks good. At the moment we have posted it on the following sites:Youtube, Putfile, Veoh, Vsocial, Ifilm, Zippyvideos, Flurl, Vimeo, Grouper, Stupidvideos and Videosift. On Videosift we also had the first person who voted for the clip, thanks a lot Krupo! Strange thing however at Revver , while trying to upload the video they replied to us to say that there were copyright issues. Incredible! We acquired all the rights for difusion of this video online on a global scale... so, I don't see the problem. To be continued...

You're welcome for the vote - the video was cute. But yeah, videosift.com's policy is pretty straightforward. There are other sites with different policies you can go after.

One key thing you may have overlooked, as I haven't noticed you mentioning it on your site, is that the whole idea of viral marketing isn't about transparency. While that's a noble goal, the point is to let the video take off on its own rather than pushing it too actively.

So rather than introduce it to a few bloggers, you want them to find you first.

The thrill of discovery is half the fun, and why people decide to share things actively.

If you push it too agressively, they get turned off. It's in some ways like dating, actually. :)

It's a very nuanced difference, but it is the (often) unspoken rule about how this stuff works. In my experience, anyway. Good luck. :)

HI Krupo,

I couldn't agree more. I think you have captured the essence of viral marketing in your comment.

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About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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