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Thursday, April 06, 2006 

Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising - Knowledge@Wharton (2)

Another one from the same article.

Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising - Knowledge@Wharton: "Wharton marketing professor Barbara Kahn says interactive and entertaining Internet advertising is part of a larger trend in branding in which ads have moved from being product-focused to being consumer-oriented; experience is now part of the equation. 'The idea is that it's not enough to focus on the benefit to the consumer; you have to provide an experience.'"

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About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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