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Thursday, April 06, 2006 

Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising - Knowledge@Wharton

A little quote talking from the latest newsletter from Wharton

Talking Chimps, Subservient Chickens And Others Blend Entertainment and Advertising - Knowledge@Wharton: "Wharton marketing professor Patti Williams suggests that the latest forms of Internet viral marketing build on the traditional power of word-of-mouth. 'Advertisers are taking the initiative to provide the spark that starts the word-of-mouth. That spark is providing value to consumers by being entertaining. If you can provide something consumers find entertaining, even if it's advertising, they are likely to expose themselves to it.' Increasing adoption of high-speed broadband connections allows the more intricate viral messages, which often include video, to pass from PC to PC, she adds"

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About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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