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Friday, April 21, 2006 

1 + 1 = 11: The Mathematics of Brand Collaboration > The New Collaboratives

Very nice analysis of how advertisers and agencies can work together on brand building and what the organizational options are.
1 + 1 = 11: The Mathematics of Brand Collaboration > The New Collaboratives. I personally believe mostly in the 3rd model, as this is the only one that trully delivers an integrated solution that takes into account the consistency over the departments and gives you the possibility to work with best-of-breed specialists, which is an absolute must if you want to stand ou today.

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About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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