On this blog:Alternative Buzz I found the story behind the blog campaign from Dior ,launched with the contribution of 12 bloggers. They also say they have received more than 220 comment in the first week. But Jean Nasr from Alternative buzz quickly found out that those comments all came from only 9 IP adresses. Vichy tried to pull the same stunt a while ago and failed miserably... how long will Dior last?

First heard about this on Marketingfacts