Thursday, March 23, 2006 

Masters in Management in Vietnam

I'm off for a week (again). This time not to go skiing but to give a course in CRM at the Open University of Ho Chi Minh. This course is in collaboration with the Solvay Business School.
See you again in the first week of April.

Wednesday, March 22, 2006 

Lincoln.com - LovelyBySurprise

New formats arise everyday. Check this out:
Lincoln.com - LovelyBySurprise
A 90 minutes online movie to promote the new Lincoln.

First found on Agenda Inc.

 

Google Idol

Andy Warhol's 15 minutes of fame are back in full force. Check here:
Google Idol... unearthing the world's talent...

 

KanalenKiezer

You can watch already more than 50 tv channels (mostly dutch) here: KanalenKiezer :: kies klik kijk digitale televisie-kanalen

 

Email marketing works

As we can see in this article e-Mailing : les bonnes recettes de Voyages-Sncf (in French), email marketing can really work. With a database of 6 million and segmented content for each target group (20 different versions of the newsletters) Voyages Sncf gets stunning results:
- 38% open rate
- Unsubscription rate of something between 0,3 and 0,16%
- great sales results (a pity they don't give results here)

Tuesday, March 21, 2006 

British Kung Fu

Great movie!!

Friday, March 10, 2006 

Offline for a week


There will be no postings for a week. I'm off skiing to Val Thorens.

Wednesday, March 08, 2006 

Why Macs suck!

Cool video on why Macs suck!

Tuesday, March 07, 2006 

Will they ever learn it?

On this blog:Alternative Buzz I found the story behind the blog campaign from Dior ,launched with the contribution of 12 bloggers. They also say they have received more than 220 comment in the first week. But Jean Nasr from Alternative buzz quickly found out that those comments all came from only 9 IP adresses. Vichy tried to pull the same stunt a while ago and failed miserably... how long will Dior last?

First heard about this on Marketingfacts

 

Frank-ly - Rhinofly (Live MSN campaign))

Great DM campaign for Live MSN in the Netherlands
Frank-ly - Rhinofly
(copy in Dutch)

 

Benevolent Director

According to PresonalDNA I'm a benevolent director. Nicely made site and I must say that I agree with the results. Maybe that is because they left out all the minor aspects of somebody with this personality ;-) If you want to see the details of this profile click here.

Monday, March 06, 2006 

Must see!

Check out this presentation from Seth Godin at Google. Great stuff.

Friday, March 03, 2006 

Microsoft Ipod

Found it on numerous blogs but it's a great example of how dificult it can be to convince a client that simplicity works. Not always easy if your client continues to shout for a bigger logo!!

 

Ten Lifestyle Management and Concierge Service

Ten Lifestyle Management and Concierge Service Interesting. A pity they don't tell you how much it costs. I wish there was something similar in Belgium.

Wednesday, March 01, 2006 

Microsoft Origami Project

Nice little movie about the Origami project from Microsoft.

About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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