Tuesday, February 28, 2006 

filetofish® from McDonald's®

filetofish® from McDonald's®
Very addictive game.

Sunday, February 26, 2006 

Google Page Creator

Just launched:Google Page Creator. Looks great... where will Google stop?

Monday, February 20, 2006 


Very funny video about MySpace on the Daily Show

First found thanks to Brand New

Friday, February 17, 2006 


Beautiful ad for United

Wednesday, February 15, 2006 

LondonTV goes broadband

Visit London shows their complete programming online. The site is fast has great navigation and it really makes you wanna book a ticket to London (which is the point, no?)

Monday, February 13, 2006 

First blogmarketing initative in Belgium results in blogstorm

First blogmarketing initative in Belgium results in blogstorm: "It all started with a bottle of Thai Fanta. Wouter Vermeulen, who left i-merge recently for becoming director of communications for Coca-Cola Belgium/Luxemburg, and who's convinced of the power of the blogosphere, had the great idea of pre-releasing a sample of a new Fanta flavour into the blogosphere, one week before the official press could have a look. Ogilvy, who's responsable for the Coca-Cola PR, organised the action. Full credits for Ogilvy for being the first to experiment with blog marketing. We at i-merge are very curious about it, but we're fully aware of the risks and the pitfalls. And there were pitfalls... Ogilvy had organised a brainstorm with Belgian top-bloggers last summer. They involved only some of those bloggers in the Fanta-action and that really pissed of the others. Coolz0r and Luc Van Braekel had both a great post why they thought that this blogmarketing experiment needed some improvement. Which in its turn led to accusations of jealousy by other bloggers. Looking at it from the sideline, I think that the most important lesson here is that Ogilvy (and for that matter i-merge as well) should have known that working with the blogosphere is all about giving respect and maintaining a relationship. Bloggers are very keen on respect. Blogging is about sharing: I share my thoughts and knowledge with you, in exchange for your respect for me. it's as simple as that. There's no point in being sarcastic about this, and there's certainly no point for bloggers for being sarcastic about this.

Given the fact that blogging is about respect, we - as marketing agencies - should be very very carefull when trying to do something with the blogosphere. That's why I think that following methodology should have been followed:

1. Send a mail to the bloggers you know
2. Tell them about your idea and ask them for feedback
3. Ask them who else they think should be involved in the programme.
4. Adapt your action and send it to this netork of mutual respecting bloggers
5. Tip from Luc: don't include a typed press release: don't expect people to type it over ;-)

Taken over completely from I-wisdom


Nice short movie

Short movie about a guy who breaks all 10 commandments before breakfast. Great Stuff. An imperfect 10

Found thanks to Coudal Partners

Thursday, February 09, 2006 

Funny corporate videos

These videos at Despair are priceless.


Great idea! Use the money it would cost to make a video (150.000 $) to help people around the world. Watch the video here: World on fire
Apparantely, this video is nominated for nominated for Best Short Form Video atThe Grammys.
Found this first on Beyond Madison Avenue

Tuesday, February 07, 2006 

Super Bowl Ads (2)

I can't help it. Loved this one for Bud Light.


Super Bowl Ads

If you want to have a look at the Super Bowl Ads, you can find them all here. This one for Careerbuilder is one of my favorites.

Thursday, February 02, 2006 

Some nice ads

Some nice ads

Wednesday, February 01, 2006 

One of the ads we made here at Tagora for our client Bellewaerde , a theme park in Belgium.

About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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