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Monday, January 09, 2006 

Vitamin Enriched Underwear

That's what I call product development! After functional food we'll see more and more functional clothes and fabrics this year.
Found on Coolhunting

Essence: Vitamin Enriched Underwear from Aussiebum:
Aussiebum, an Australian underwear company, has just introduced their newest line of underwear, called Essence. The underwear is made from microfibre, which is treated with acerola (a fruit high in vitamin c and antioxidents) and other 'organic substances.' These ingredients remain active for 15 washes, and can be 'reactivated.' What's fascinating about this technology are other potential enrichments: Think caffeine, nicotine (or the opposite, the new patch), Viagra...the possibilities are endless... "

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About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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