« Home | 'boards - Screening Room » | JWT.com -- Thinking » | An Adman's Guide To Survival » | EPIC 2014 » | Alex Barnett blog : Several Predictions for 2006 » | Frankwatching - Vive Les Blogs » | Madison Avenue and branding » | CH Holiday 2005 Gift Guide » | eiaa » | 43 Folders tips on doing Powerpoint Presentations » 

Tuesday, December 13, 2005 

Billboards talk to your mobile phone

Billboards talk to your mobile phone: "I read in Adrants:  ' Technology Enables Billboards to Direct Camera Phone Users to Websites. In Japan, Northewest Airlines is running a billboard campaign which contains QR codes, small image tags on the billboards which contain an embedded URL. When a camera phone user takes a picture of the board, they are directed to a website that features a game where airline coupons can be won. A company called Semacode makes the technology behind the QR codes. Many phone manufacturers are adopting the technology which may make billboards finally serve a purpose other that simple brand awareness or physical directionals.

Links to this post

Create a Link

About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

LinkedIn profile


Pimp MySpace.com

Add to Google

Syndicate this site

Enter your Email

Powered by FeedBlitz

Technorati Profile
Powered by Blogger
and Blogger Templates