Tuesday, November 29, 2005 

CH Holiday 2005 Gift Guide

Great gift guide from Coolhunting
CH Holiday 2005 Gift Guide

Monday, November 28, 2005 

eiaa

Interesting case studies:
eiaa

 

43 Folders tips on doing Powerpoint Presentations

Excellent tips:
43 Folders tips on doing Powerpoint Presentations

 

Budget deems first major blog-only campaign a success

Budget deems first major blog-only campaign a success: "The initial results are in from Budget's historic blog-only campaign, Up Your Budget.

The numbers:

$160,000 paid as prize-money
$20,000 for the campaign itself, including paid ads on 177 blogs

The blog pages on which the Budget ads appeared had 19.9 million impressions, which generated about 60,000 click-throughs to the Budget blog, accounting for about half the total traffic to the Budget blog, according to Scott Deaver, Budget's Executive VP of Marketing.

Not bad for a 16-week campaign. Budget has indicated that they are considering launching another blog-only campaign in the spring of 2006.

But the key here is, the initial numbers are in as far as cost and results, and they look to be very good. My guess is that many companies were waiting to see what Budget's results were before pursuing using blogs for stand-alone campaigns. Now that we're seeing that Budget hit a home run with their campaign, it will be interesting to see which companies are next to jump into the blog-only game.

And will we see them before Budget launches their next blog-only campaign in the spring of next year?

Interesting times, interesting times."

 

OOTAY

Geolocalisation comes to Belgium
OOTAY : La Géolocalisation de vos amis et de vos enfants

Thursday, November 24, 2005 

Ads on the shoppingfloor

Nice idea for POS marketing:
Advertenties op de winkelvloer

 

Frankwatching - Internet Trends volgens Morgan Stanley

Nice overview of trends according to JP Morgan Frankwatching - Internet Trends volgens Morgan Stanley

Tuesday, November 22, 2005 

Chiquita bananen

I really love this campaign Chiquita bananen Nice integration of several media: press, tv, billboards, internet, etc.

 

Uitzending gemist

I believe this is the way to bring TV to the Internet today
Uitzending gemist. I hope we will find a similar solution for the belgian TV soon.

Monday, November 21, 2005 

creole.spavia.com ~ the daily hub for interactive professionals

IS it a blog? Don't know, but it sure has interesting content.
creole.spavia.com ~ the daily hub for interactive professionals

 

Free glossy in 6,4 miilion households

Incredible. Tjeq is going to publish a glossy magazie with +/- 140 pages to all Dutch households... for free. Strange development at a time where everybody is saying that this is the end of mass-communication. Wait and see!
Gratis glossy voor heel Nederland

 

Viral marketing for B2B?

This post (in Dutch) shows that viral marketing can work for B2B marketing as well.
Viral marketing ook voor business-to-business?

Sunday, November 20, 2005 

Dubai Media City

Beautiful Campaign Dubai Media City

 

Ten rules for contemporary brands

Another great top 10 list from Frislicht: Top 10 (in Dutch)

Wednesday, November 16, 2005 

BlogPulse Tools: Trend Results

Great tool to follow trends:
BlogPulse Tools: Trend Results

 

Triumph

Another great example of the importance of design in everything we do.
Triumph

 

Gizmondo

This could have great potential
Welcome to gizmondo.com

 

The Hidden Persuader: "You don't need love"

Great viral campaign:
The Hidden Persuader: "You don't need love"

 

Red Bull Copilot: Launch Page

Super site:Red Bull Copilot: Launch Page Be sure to check out the downhill co=pilot and go to the race.

 

IF – 10 New Rules of Branding

Great list I found at IF! Here is the posting.

Simon Williams of branding consultancy Sterling Group argues, in an article for Chiefmarketer.com, that in today's consumer environment brands have to work that little bit harder and smarter to cut through. To achieve the cut through Simon proposes a new set of marketing rules:

1) Brands that influence culture sell more; culture is the new catalyst for growth.

2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.

3) Today's consumer is leading from the front; this is the smartest generation to have ever walked the planet.

4) Customize wherever and whenever you can; customization is tomorrow's killer whale.

5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.

6) Deliver clarity at point of purchase; be obsessive about presentation.

7) You are only as good as your weakest link; do you know where you're vulnerable?

8) Social responsibility is no longer an option; what's your cause, what's your contribution?

9) Pulse, pace, and passion really make a difference; had your heartbeat checked recently?

10) Innovation is the new boardroom favorite.

The complete article can be found here

Tuesday, November 15, 2005 

Brandopia

I just found out there already existed a blog with the same name
Brandopia
I hope they don't mind ;-)

 

Saab - Animal Vision

Beautiful site: Saab - Animal Vision

 

xego: F**k RAZR, hello PEBL

I love the honesty in this blog (in Dutch). The writer doesn't like the Motorola Razr, wrote about, got a call from Motorola to stop blogging about it in return for a new phone and the blogger openly puts all this on his blog... power to the consumer
xego: F**k RAZR, hello PEBL

 

Stone Age Marketing tactics getting big time results in India

Great story on how old world tactics still work (in certain consitions , of course)

Stone Age Marketing tactics getting big time results in India: "Let's say you want to sell satellite radio service, but instead of targetting US customers, you want to target India. You get all the funding you need from venture capitalists, and get the effort off the ground (literally), by putting 2 satellites into orbit. You now have access to your target market, which is over a billion people. The problem is, there are no retail chains like Radio Shack or Best Buy in India, so you have no way to make your product available to the consumer.

So what do you do? You put on your walking shoes.

Which is exactly what WorldSpace has done. The satellite radio service has employed roughly 450 salesmen to literally go door-to-door selling their satellite radio service to customers in India. 'We do it the old-fashioned way because the infrastructure isn't there,' Noah Samara, WorldSpace's chief executive said.

And the results speak for themselves: Through June of this year, the service had roughly 64,000 subscribers despite being in business since 2000. In the 3rd quarter alone, WorldSpace added 11,000 subscribers, which was a 78% increase over last year's 3rd quarter results. This success allowed WorldSpace to launch a Holiday marketing campaign in 8 of India's largest cities in October, which netted an additional 12,000 subscribers last month a"

 

Slideshow: The Web's Mundane Miracles

Very interesting!!!
Slideshow: The Web's Mundane Miracles

 

Internet Service to Put Classic TV on Home Computer - New York Times

This is the end of perpetual reruns of old series, I hope ;-)
Internet Service to Put Classic TV on Home Computer - New York Times

 

Marketingtrends for 2006

Nice summary of marketingtrends for 2006 (in Dutch)
fris_licht - signalen van de horizon: Marketingtrends voor 2006

 

The Hidden Persuader: "Bloody smart"


It's not the first time I see an ad from an agency when they have lost a client but it seems like a trends nowadays. Loved this on though from Hidden Persuader.

Monday, November 14, 2005 

Great Ad for Humo

Super ad for Humo

Movie Can be found here

Great stuff made by Caviar

 

Go Flock Yourself


Interesting to see how the hype turns against them. Go Flock Yourself
I downloaded Flock a while ago and strangely enough, it made me rediscover Firefox again. I wanted to understand the differences and I'm using Firefox instead of Flock or Explorer. Now we can only wait for Squidoo and see what they do.

 

Lovemarks

Nice summary of what Lovemarks are all about (in Dutch)
Frankwatching - Lovemarks: Verkopen is gunnen

 

The online Consumer

Summary of MSN seminar (in Dutch) on the "online consumer"
Frank-ly - Rhinofly

Sunday, November 13, 2005 

50 Things You Need To Know About Online

Great article that summarizes it all: Media Week
Thanks to I-wisdom

 

FightPod anyone?

FightPod anyone?: Interesting!! People coming together to show off the music they have on their iPod.

 

Travel market grows very fast

Travel market grows very fast. Again search engines take the bulk. Surprisingly, people use sites like Expedia to search but they book using the airlines' site.

 

The Flickrization of Yahoo

Great article on the battle between Yahoo and Google. I do believe Yahoo is going in the right direction but I expect Google to counterattack soon.

Wednesday, November 09, 2005 

DTV: Internet TV On Your Mac

DTV: Internet TV On Your Mac. When this comes to Windows I believe this has real potential.

 

Sony BRAVIA - The Advert


Sony BRAVIA - The Advert
Have a look at the making of for this great TV ad

 

35 million visit blogs

Now tell us again blogs are not a real medium! ==>
Thanks to Iconoculture

 

KRAKINMIJNVAK.COM


Very nice campaign from Fedex. Funny movies
www.krakinmijnvak.com

Tuesday, November 08, 2005 

Nano Brands

Nice little paper on building a relationship in the hotel industry
brandchannel.com | Nano Brands: How Deep Is Your Relationship? | Bill Nissim | brand | brands | branding

 

Yahoo Gets Cozy with TiVo

Yahoo Gets Cozy with TiVo: "
Yahoo's deal with TiVo to let Yahoo members program their TiVos from the Web (via Yahoo TV) is a play to once again connect the laid-back and lean-forward worlds of TV and the Internet. We've seen this movie before with limited success (WebTV), but there is chance here to enhance both experiences without expecting too much of the audience.

Making it easy to program my TiVo from the Web is a good start, but there is no reason why Yahoo cannot start pushing all sorts of other content (photos, video clips, stock quotes, etc.) to people's TiVo boxes as well. The key will be to push it (via RSS or Media RSS), as opposed to trying to make people surf the Web form their TVs—an unnatural act, if there ever was one. That way you let the computer do what it does well, and the TV do what it does well.

Think of this as another faltering step towards turning consumers into television programmers. Today, TiVo allows me to program from my TV, of course, but it is still a long and arduous process. I want to program from my laptop, and sit back and watch on my TV. And I want to mix and match content from cable, the Web, and my digital camera and camcorder, store it on Yahoo, stream it to TiVo, and watch it on my TV.

I'm sure this is the way to go forward. The convergence between all media is now really starting.

 

Courses via iTunes

Les via iTunes: "An interesting experiment: Stanford University podacsts their courses and they are accesible to everyone. You can check them out here

Monday, November 07, 2005 

WONDERBRA

Another great campaign with viral potential: WONDERBRA

 

Go ahead, entertain yourself

Great little viral campaign
I wonder what this campaign will be about (but isn't that the whole idea)?

Thanks to Marketingfacts

 

iAds

Great article from Jeff Jarvis:

iAds: "iPod video has been a ding moment across media.

: Burger King is going to produce commercials for the video iPod. Of course, they are really no different from commercials produced for any other screen. But saying that you’re producing them gets you publicity, like this. And it also forces you to make the commercials compelling enough that people don’t throw out their iPods and pick up a book after watching.

: I say that what really needs to happen is for sponsors to add their commercials to the vlogs and shows I’m watching now. Ad agencies are whining about measurement. Well, wake up, fools! TV is exploding. People are watching TV online and on their iPods and you’re not there with them. And if you start supporting this new form of programming, there will be more programming and more audience and more less scarcity of ad avails and lower prices for those ad avails and you’ll be happy. So get cracking, kids.

: A media exec even older than I am advises his colleagues:


If you’re in the media business (radio, TV, whatever), or in any business that is remotely associated with media, you should bite the bullit and buy an iPod (nano, mini, video, whatever)… download iTunes… and start understanding what’s happening out there (here)…. Keep your receipt and take the deduction"

 

Pocket Hercules

Great litlle movie about the new advertising model

Friday, November 04, 2005 

Fruitcast - Podcast advertising

According to their site www.fruitcast.com: "Fruitcast automates the process of inserting ads into podcasts. We download a podcast's MP3 audio files, add the advertisements on the fly, and then send them to the podcast's subscribers. Each time a podcast episode is downloaded, the advertiser is charged a certain amount, and a significant portion of that amount is credited to the podcaster"

I think this could be a winner.

 

Journal of Integrated Marketing


I came across this nice graph about new tactics in advertising. To be found in The journal of integrated Marketing Communication.

 

Pew Internet & American Life Project Release

57% of Teen Internet Users Create, Remix or Share Content Online... That's more than what would have thought.
Pew Internet & American Life Project Release

 

Nokia - CoolZone - Benefits for Retailers

I do believe this could work. It can be a great traffic driver for several locations: bars, petrol stations, clubs, restaurants, retailers, etc
More info on the Nokia site

Source: Emerce

Thursday, November 03, 2005 

Buzz marketing model


Great stuff to be found in this thesis :

This graph is very helpful as well:

Thanks to Marketingfacts

 

Semapedia - The Physical Wikipedia


This could be a great tool for city marketing.

Semapedia - The Physical Wikipedia

Source: Business2blog

 

Great article on "How to spend your marketing ad budget"

Wednesday, November 02, 2005 

MarketingSherpa.com : Practical News & Case Studies on Internet Advertising, Marketing & PR

Great case study about the CK campaign on Times Square

 

10 virale toppers

A list of 10 best viral campaigns from Mediafact:
10 virale toppers

 

Apple Reports One Million Video Downloads

It took only 19 days for Apple to sell one million video downloads for its new video iPod.
Source: numerous blogs

About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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