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Friday, October 28, 2005 

the future of marketing is being able to create stories ...

I have to agree on this one. I'm working on a pitch at the moment, where this is exactly what we will try. I'm presenting monday and I'll show what we've done afterwards on this blog.

the future of marketing is being able to create stories other people will want to tell: "

...which brings me to the major point of this post. Reduced to the most basic level, the main reason English Cut is currently growing as a busines is simply because people like telling the story to other people. Because they like telling it, that's what they do. Ergo, the story spreads.

So ask yourself two questions: Do people like telling your story? Seriously, when people talk about what you do for a living, do their eyes light up?

If not, you've got a bit of a marketing problem. Seth Godin is correct- the future of marketing is being able to create stories other people will want to tell."
From: Gapingvoid

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About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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