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Wednesday, October 26, 2005 

Are marketeers deaf?

Or are they just slow to adapt? When reading news and postings on the changing landscape of marketing I can't help but think that marketeers or advertisers don't follow current trends. Here are a few examples of trends I read in the last couple of weeks where it is obvious that marketeers don't take them into account:
  • 80% of buying decisions are taken by women
  • most ad spending still goes to TV
  • push marketing still rules
  • user generated content is taking over
  • businesses are still not data driven
  • Search is the future
  • Communities rule
  • ...

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About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

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