Friday, October 28, 2005 

Publish your own book

On this site: Mijn boek you can publish your own book at a very low price. It's extremely simple (in 5 steps you have everything uploaded) and they take care of everything. Great work guys.

 

Super little movie...

Great movie on Bush's speech writer can be found here.

 

the future of marketing is being able to create stories ...

I have to agree on this one. I'm working on a pitch at the moment, where this is exactly what we will try. I'm presenting monday and I'll show what we've done afterwards on this blog.

the future of marketing is being able to create stories other people will want to tell: "

...which brings me to the major point of this post. Reduced to the most basic level, the main reason English Cut is currently growing as a busines is simply because people like telling the story to other people. Because they like telling it, that's what they do. Ergo, the story spreads.

So ask yourself two questions: Do people like telling your story? Seriously, when people talk about what you do for a living, do their eyes light up?

If not, you've got a bit of a marketing problem. Seth Godin is correct- the future of marketing is being able to create stories other people will want to tell."
From: Gapingvoid

Thursday, October 27, 2005 

Finding that Pot'O'Gold on Treasure Hunter's Blog @ UpYourBudget.com

This great campaign (blog only) just announced its first winner.
Finding that Pot'O'Gold on Treasure Hunter's Blog @ UpYourBudget.com

Wednesday, October 26, 2005 

Beyond Madison Avenue: Budget launches first-ever blog ad campaign

This seems like a great campaign. I wonder what the results will be.
Beyond Madison Avenue: Budget launches first-ever blog ad campaign

 

Are marketeers deaf?

Or are they just slow to adapt? When reading news and postings on the changing landscape of marketing I can't help but think that marketeers or advertisers don't follow current trends. Here are a few examples of trends I read in the last couple of weeks where it is obvious that marketeers don't take them into account:
  • 80% of buying decisions are taken by women
  • most ad spending still goes to TV
  • push marketing still rules
  • user generated content is taking over
  • businesses are still not data driven
  • Search is the future
  • Communities rule
  • ...

Monday, October 24, 2005 

Best Ads On TV

Saw this ad for Guinness on bestadsontv.com. Strange to see that so many advertisers use the evolution theme these days. I've seen ads with this theme for Eurostar and Renault and missed some other probably. Is this a trend?

 

80% of buying decisions taken by women

Altough this is something most of us know, most marketeers tend to forget this. Great article here on this subject (in dutch) from Frankwatching.

Saturday, October 22, 2005 

Heinken drops TV

I've read it on numerous sites and blogs. Heineken is dropping TV in the UK. Their are shifting their tv budget of 10 million to sports sponsorship.

 

Death of TV advertising

"Tv-reclame bloedt langzaamaan dood" of translated "Death of TV advertising" that's one of the headlines from "De Standaard", one of the leading newspapers in Belgium. Seems like "Life after the 30 sec spot, just got out here.

Friday, October 21, 2005 

Great Quotes on advertising

The traditional marketing model we all grew up with is obsolete," James R. Stengel, CMO, P&G

"Mass marketing no longer works. It's the end of brand positioning as we know it”. Larry Light, CMO, McDonald

“To me, the challenge is not awareness, the challenge is engagement," John Hayes, CMO, American Express

"JWT client Ford now spends only 30%-40% of its ad budget on traditional advertising, compared with as much as 80% five years ago." Bob Jeffrey, CEO, JWT

"The less control a company has over its marketing message, the greater its credibility" Economist 31.5.05

"What I worry about much more is our ability to make the necessary cultural changes to meet the new demands of the digital native." Rupert Murdoch, 14.4.05

Thanks to Opensauce

 

Flock

Just downloaded Flock and trying it out. I wonder if this will become my default browser. I'll keep you posted.

Thursday, October 20, 2005 

The User Centric Home: Personalizing your TV experience

Download this presentation from the page below to have a view of the future of TV. I firmly believe that this is the right way to go forward in this market. I'm convinced that whoever will take this offer to the belgian market will tackle Telenet and Belgacom.
The User Centric Home: Personalizing your TV experience

 

Regulating viral marketing

Incredible!! The belgian government wants to regulate viral marketing. In short: even when you obey to all the opt-in rules (of course), you still need to mention clearly that it is advertising... DOUH (Homer Simpson). Isn't that clear for everybody and do we really need this much regulation??

 

Is Mad. Ave. Ready To Go Naked?

I truly believe the naked way is the right way. Check this article for the future of ad agencies.
Is Mad. Ave. Ready To Go Naked?

 

business2blog: The Year of Internet Video

Not only is it going to be the year of Internet video, but I think 2006 will also see the battle of interactive television.
business2blog: The Year of Internet Video

 

what is it?

Great ad for Ebay.
what is it?

Monday, October 17, 2005 

How consumer generated content can harm your brand

I can imagine that people at Duvel where not that happy when they saw this amateur video . What would you do? Ignore it, attack it or maybe even some prevention campaign?

 

What will Telenet & Belgacom do if...

...Microsoft starts actively promoting their Media Center? Once you have a Media Center you have almost all the possibilities of digital TV without having to pay the monthly fee. You get the EPG, you have the hard disk to record everything you want and when you look at the new possibilities of Itunes (download possibilities og TV shows like 'Lost) you know that it's not going to take long before their offering exceeds that of Telenet and Belgacom. To be continued...

Saturday, October 15, 2005 

Frankwatching - Beste Marketeer 2005: de consument

Great article on Word of mouth marketing coming to Europe (in dutch).
Frankwatching - Beste Marketeer 2005: de consument

 

Apple's TV Downloads already shaking up Hollywood

Not only Hollywood, if I look at the belgian market I would be scared if I was BElgacom or Telenet.
Apple's TV Downloads already shaking up Hollywood

 

Attention Marketers: Thin Flexible Color Displays Coming in 2007

Indeed, a lot of possibilities. I would guess retailers will benefit from it the most.
Attention Marketers: Thin Flexible Color Displays Coming in 2007

Friday, October 14, 2005 

Kid-free Hotels: A luxury or an outrage?

Very strange reactions in this posting on Luxist, considering that Club Med is doing it for years without anybody complaining about it.

 

Voting online

In Belgium we will start voting online. One question I have is: how can you prevent that people are influenced? When you need to go to the voting booth, you are alone and nobody can influence your vote. When you do it online, you could as well do it in an inetrnet café where someone puts pressure on you to vote for one party or another. We'll see how that goes...
Proefproject met stemmen via internet

Thursday, October 13, 2005 

TV on the Internet versus IPTV

When reading this posting from Cory Doctorow from Boingboing I had to think about the battle that is going on in Belgium between Telenet and Belgacom. Both seem to forget that IPTV is coming and that Microsoft might be playing an important role with their Media Center. If IPTV is cheaper and easier, which seems to be case, both telecom players are in for a serious battle. I'll wait a while before buying any Telenet stocks for the moment.

Wednesday, October 12, 2005 

The Hidden Persuader: Brands = Engagement?

I couldn't have said it better.

The hidden persuader

 

Frankwatching - The Memix: places, devices & activities


A very nice graph of how people, places and devices are connected to each other.

Frankwatching - The Memix: places, devices & activities

About me

  • I'm Geert
  • From Leuven, Belgium
  • Originally from Brussels, lived in Cape Town - South Africa and Paris - France and now back in Leuven - Belgium, I studied applied linguistics, did a Master in E-business at the university of Brussels and an MBA at the University of Liverpool. Currently working as Business Development Manager / Strategic Consultant at Tagora

LinkedIn profile


Links






Pimp MySpace.com


Add to Google

Syndicate this site

Enter your Email


Powered by FeedBlitz

Technorati Profile
Powered by Blogger
and Blogger Templates